Hi, I'm Nicole Knoth, founder of L Creative.

After 18 years in the wine industry, I've noticed the same pattern happening over and over again: wineries with compelling stories struggling to communicate why they matter to the people they're trying to reach.

Consumers today are looking for connection, meaning, and experiences they can see themselves in.

My work starts with strategy. I help wineries uncover what's already there, translate it into language customers care about, and build a foundation strong enough to support everything that comes next.

But strategy is only valuable if it can be put into practice.

Alongside brand positioning and messaging, I bring valuable experience across direct-to-consumer marketing, wine clubs, email marketing, hospitality, websites, customer journeys, and content strategy. Whether you need a strategic partner, implementation support, or both, I can help bridge the gap between the story and the execution.

I believe in foundation before tactics. The rest tends to follow.